More Growth. More Clients.
Guaranteed.
Marketing is Important...
...but you have 101 things on your to-do list.
And they're all important too!
So How Do You Optimize
Your Marketing?
1. Do It Yourself:
Learning the fundamentals of marketing is fine when you don't have much to do.If you don't have much time, this simply wouldn't work.
2. New Staff:
Proper training takes time, effort, and can be costly.Along with this, good people are unreasonably hard to find these days.
3. Hire an Agency:
If you have the cash, you could possibly be managed by the intern of the accountants' accountant.You'll just be another client to them.
"Ok... So What Makes
You So Different?"
| Results are Guaranteed |
|---|
| If you don't get results, I don't get paid. |
| Revisions Until Satisfaction |
|---|
| Unless you're completely satisfied with the work, then it isn't finished. |
| Your Audience |
|---|
| Your audience, your rules. I don't step on toes. |
| Speed |
|---|
| I don't waste time, businesses work fast and I keep up with them. |
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Marketing Analysis
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Testimonials
This is Micah from 'DiamondJack Wine Bar'. He's been in the food industry for decades, working with all sorts of restaurants until he made his own.His website was outdated, messy, and distorted. I decided to take the approach of top steak restaurants from Chicago and Knoxville and used that for inspiration when making Micah's current website.
↓ Before and After ↓
Written form: “So Nathan just helped us revamp our website; what I liked about working with him most and the service he provided us was that he was extremely professional! He gave our website a face-lift and made it much more functional than it was before. I would totally recommend Nathan for anyone looking to improve their website and get more people in the door for their business.”
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Marketing Analysis
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Nathan Blair \ Apr 23, 2024 \ 2-3 minute read
Dramatically Improve the Quality of Your Ads in Just a Few Minutes
When I started my marketing journey, I was a freshman in high school learning principles like “branding” which got me nowhere when actually making ads… I didn’t know what to write until I learned 3 basic principles my marketing class never taught me.I was called a good writer throughout school so I didn’t understand what was happening, “what gives?” I would ask myself. I didn’t understand how I could be a good writer, gone through a basic marketing principles class, and STILL got writer's block when writing ads.I felt absurdly dumb. Was I just not smart enough? Years later, I realized that I had no idea what I was doing, nor did my marketing teacher, who showed us shark tank videos to teach us marketing.The Sneaky Principles that Allow Ads to WorkAfter years of not understanding marketing, I found these 3 principles which have helped me not only write ads, but successful ads.1. Who am I writing to? Who is the target audience?This principle is possibly the most helpful out of the 3, knowing who you’re writing to, envisioning a 1-on-1 discussion with someone makes it so much easier to sit down and write a successful ad. Instead of thinking of a large group of people, think of an avatar, someone who the ad is meant for personally. This shouldn’t be so specific that the only 3 '11 guy with long hair and a missing eye is the only person who would ever resonate with the ad, but it shouldn't be so broad that any mom in the country would fit the role. It should be a nice balance, like soccer moms wanting a healthy breakfast is a nice avatar to shoot for.A perfect example of a major company utilizing this principle is Nike. Nike’s target audience is made up of athletes and sports enthusiasts, therefore, most of their marketing is targeted toward people who play sports, with some commercials even including famous athletes.2. What is the message I’m trying to say? What action do I want the reader to take?This principle may not be the most helpful, but it’s by far the most important when writing anything. How can you write a successful ad when you don’t know what you’re saying? It simply can’t be done. Knowing what you’re saying helps you create a step-by-step situation to get the reader to take the action you desire in you ad, such as, going to your website and buying the product you’re advertising.A terrific example of this is Apple’s ad with the caption “Shot on iPhone”. The messaging is clear, Apple wants you to know the quality at play in the cameras on their phones, whether taking a photo or video.3. How are we reaching them? How can we get their attention in an interesting way?Where does your audience hang out? How can you write ads without knowing this? If you put your ads where your audience won’t see them, they obviously will never see them. Think about where your ad would best be positioned, on Google? On Instagram? On Facebook? Maybe Twitter (X)? If you want your ads to run well, this is necessary to know before you publish the ad.A unique example of this was Coca-Cola’s campaign a few years back with “Share a Coke”, replacing the Coke logo with people’s names. This grabbed the attention of many because of the unique messaging that stood out, with a warm and friendly feel.More to the MagicThere’s more marketing principles than these 3 to help you get down and dirty in marketing, but these 3 are the most essential out of all of them.There’s countless things to know, from FOMO and take away selling, to seeing future trends and more secret sauce I’ll save for another article.To see how I can apply this secret sauce to your business, get in touch with us today!
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Digital Marketing Services
Web Design & Development
SEO
Email Marketing
Advertisement Creation
Social Media Management and Monetization
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Eye-Catching
Web Design
"The pursuit of detail is the religion of success."
One of our specialties is high-quality and eye-catching websites to grab and monetize the most attention possible!A few factors of how we do it is mobile-friendly design, modern look, and SEO keywords laced throughout the page.
Some Features Our Websites Guarantee:
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Organic SEO
(Search Engine Optimization)
A scary fact:
The common statistic that 75% of all internet users skip the first page of search results is completely true!People trust the search engine recommendations, it only makes sense to get your business to the top of the results.
More statistics that show why becoming in the first search results (organically) is NECESSARY:
18% of local mobile searches lead to a sale within one day.50% of local searches lead mobile visitors to visit stores within one day.76% of local searches result in a phone call to your business.80% of users ignore paid ads and focus on organic results.87% of smartphone owners use a search engine at least once a day.
Need to Get on the First Page Search Results?
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Email Marketing
Increasing Sales Through the Power of Email
"How?"
Keeping in touch with your audience, letting them know about upcoming products, or simply welcoming them to your email list helps increase profit and makes it more likely to resell them on future products!No matter if you're trying to build up your list or improve the health, we will boost your sales!
Is Email Marketing Still Effective?
The average return on email marketing investment is 3800% – that’s $38 profit for every $1 spent!Following the "new trend" isn't always the best strategy; sometimes sticking with the tried-and-true is the best way to increase profits. Email marketing is alive and well, with a huge return on investment. With 89% of the population opening their email at least once per day, it's easy to see why the ROI is so great.With smartphones, opening your email anytime, anywhere has never been so easy; tons of people check their email twice a day, increasing the odds of a higher open rate than you might expect.
"So What Exactly Would You Do For Me?"
Email Strategy - As always, starting by strategizing what your email list needs, the best time to send emails, what would work best for your market.Email Writing - Writing the entire email for you, from the subject line to the call to action!EMS Setup - Setting up your account on what email marketing software would work best for you.List Segmentation - Segment your list into customized groups, selling them on what they need vs a general and generic email.Email Sequencing - A combination that works well with segmentation is different email sequences, from welcome-sequences, launch-sequences, or reactivation-sequences.List Cleanup - Removing all the non-active users who haven't been opening any of your emails for at least a month or longer.Up to 4 Emails a week - Don't leave your audience waiting a whole month for an email, that's no way to treat your audience. Nurture them more with up to 4 emails per week!Conversion Tracking - We track our open and conversion rates to show the impact of our readers. To ensure our service meets your needs, we guarantee a minimum conversion rate of 25% or $1 per person on your email list, whichever is higher. For example, with a 10,000-person list, you can expect at least $10,000 in revenue or a 25% conversion rate. We make sure all our services are measurable for quality standards.
Frequently Asked Questions
Q: Isn't 4 emails per week a lot?
A. Depends on the market, but if done right, then no. Selling on every email would make your audience burn out, but providing them with valuable information they would love to know wouldn't bother them; they would actually enjoy you giving them a free piece of information.Q: How are you going to improve the open rate of our email list?
A. I will most likely focus on the subject line and the first few lines of the email. If you want to increase the number of people opening your emails, they need to have a reason to open them. First impressions mean the most, so improving the opening of your emails will be my main focus.Q: Why would you clean out our list?
A: Google and other email providers track the number of open rates; if they see that only 5% of your audience is opening your emails, it will affect the sendability of the rest of your emails.
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